Total Quality Strategy

One of the most important factors that contributed to the success of the company is its realistic vision and strong mission based on solid institutional values. These are the main drivers behind all the company's operations and activities and represent the general frameworks of how to conduct its business.

  • • Add value to our customers and partners by meeting their expectations
  • • Producing high quality fertilizers
  • • Manage our business in a safe, environmentally friendly and fully responsible society
  • • Optimization of resources
  • • Embrace knowledge, innovation, creativity and the best way to work

  • • Excellence
  • • Integrity and fairness
  • • Transparency
  • • safety
  • • Professionalism
  • • Social responsibility
  • • creativity and innovation
  • • teamwork

  • To be a world class dynamic company known for excellence as a first choice in the fertilizer industry